Louisiana's musical heritage is centerpiece of state's new tourism campaign

The Associated Press
February 14, 2013

BATON ROUGE, La. - Louisiana's newest campaign to attract out-of-state tourists centres on the state's rich musical heritage.

Jazz, zydeco, swamp pop and brass bands are featured in the series of 30-second TV commercials, print ads and online spots unveiled Wednesday by Lt. Gov. Jay Dardenne, the state's top tourism official.

The ads were created by Trumpet, a New Orleans-based firm. Dardenne's office says the ads will run in San Antonio, Austin, Dallas, Houston, Little Rock, Memphis, Atlanta and Chicago throughout the year.

The campaign can be viewed at www.LouisianaTravel.com/2013 .