Look Out, Netflix: Verizon and Redbox Gear Up to Launch Competitor

Lauren Indvik
Look Out, Netflix: Verizon and Redbox Gear Up to Launch Competitor

The Netflix competitor Verizon and Redbox hinted about in February is getting closer to fruition.

The joint venture now has a name -- Redbox Instant by Verizon -- as well as a CEO: Shawn Strickland, formerly president of Verizon's New York south/east region. It will launch sometime in the second half of 2012, according to the company's website.

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The multi-platform subscription service will have both an online streaming and download component, and offer access to newly released movie DVDs and Blu-rays through Redbox's 36,800 nationwide kiosks. (Netflix, it's worth noting, mails its DVDs.) Customers will be able to access the online content on devices such as smartphones, tablets, computers and TVs.

Still, there's a lot we don't know: how much it's going to cost, what studios have signed on, what titles will be available, etc.

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Fast Company reports the service is now in "internal alpha" testing, and will enter a short beta period before being made public later this year.

Netflix is scheduled to announce earnings after the market close Tuesday. The service has 26 million streaming subscribers worldwide, it announced last quarter. Meanwhile, Amazon continues to sign additional partners to its streaming video service for Prime members.

This story originally published on Mashable here.