Logan Paul issues second apology for posting video of a suicide victim

For all of Logan Paul's apologizing — first in a written note and now in a follow-up video — he still doesn't get how apologies work.

The 22-year-old YouTube star was the target of harsh criticism after he posted a video from Japan's Aokigahara forest, where hundreds of suicides occur every year. The video — which was beamed out to Paul's 15 million YouTube subscribers — featured imagery of one apparent suicide victim with their face blurred out.

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The video was met by immediate blowback for its graphic images and tone. Paul's fan base tends to be mostly young people.

Paul expressed remorse for sharing the video in a written apology on Monday night, and he followed it up with a Tuesday video that struck a similar tone.

He says at the start of the video: "I've made a severe and continuous lapse in my judgment and I don't expect to be forgiven; I'm simply here to apologize."

He devotes the rest of the 2-minute clip explaining his reaction in the Aokigahara video — "raw [and] unfiltered" — and running through a list of apology recipients, from "the internet" to "anyone who has been affected or touched by mental illness or depression or suicide." 

He even spares a few words of apology for "the victim and his family," and — in one of the video's only on-target utterances — takes a brief moment to admonish those fans who have taken to defending him: "Please don't. I do not deserve to be defended."

Missing from Paul's apology is making people aware of services like the National Suicide Prevention Lifeline (1-800-273-8255), which provides free and confidential around-the-clock support for people in distress and/or their loved ones. He ought to be pointing at organizations like Take This, which works to raise awareness around mental health issues and reduce the stigma that often follows them.

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