In the first presidential debate tonight, the candidates won't offer that much policy detail -- President Obama has been prepped to act less "professorial," Mitt Romney to rattle off fewer statistics. Instead, they're focusing on looking calm, cool, and not smug. In other words, they're trying not to inspire GIFs. They are almost certain to fail. Therefore, we'll be liveblogging and live-GIFing tonight's events.
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8:15p.m.: Will.i.am is in the debate hall tonight.