[More from Mashable: Black Friday Prank Dupes Target Shoppers]
Guerilla comedy troupe Improv Everywhere -- the same organization behind Black Tie Beach Day -- orchestrated just such a prank on a 99 cent store in New York City, complete with fake newscasters and security.
Needless to say, the store's owner and passersby were bewildered and amused. Check out the video above to see the whole thing. What's the best Black Friday prank you've seen this year?
[More from Mashable: The Furby is a Holiday Hit]
BONUS: Black Tie Beach Day 2012
1. Bow Tie and Beach Towel
This story originally published on Mashable here.