Limited-edition Hershey’s SHE bars return for fourth year

HERSHEY, Pa. (WHTM) — The Hershey Company’s limited-edition Hershey’s SHE bars have returned as the company announces its 2024 celebration of International Women’s Day and Women’s History Month.

“Hershey continues its long-standing tradition of celebrating the women of today and the generations of tomorrow as we kick off Women’s History Month,” Katie DeCapria, brand manager, Hershey’s said. “Empowering and advancing women is central to our value of togetherness and a critical component for our long-term success. By highlighting SHE in the center of our iconic Hershey’s bar, we hope to spark meaningful connection and help people celebrate the women who inspire us and make a difference in our daily lives.”

The Hershey’s SHE bars are created in partnership with the nonprofit Girls on the Run.

“Girls on the Run is honored to continue our impactful partnership with Hershey’s,” says Elizabeth Kunz, CEO, Girls on the Run International. “Our logo on the SHE bar exemplifies our vital mission, raising awareness and celebrating the diverse attributes of women and girls. By investing in Girls on the Run, Hershey’s inspires girls everywhere to pave courageous and authentic paths to boldly pursue their dreams.”

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In addition to having the Girls on the Run logo on the HerSHEy Bar, The Hershey Company is also donating to the nonprofit.

People can scan the QR on the back of the Hershey’s SHE bars to learn more about the company’s efforts to celebrate women and girls.

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