Krispy Kreme eyes sale of fast-growing cookie brand

Krispy Kreme Inc. wants to sell its majority stake in Insomnia Cookies.

The Charlotte-based doughnut company is exploring strategic alternatives for that brand, including an all-cash sale. Krispy Kreme acquired a majority stake in Insomnia Cookies in 2018.

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“They (Insomina) have a tremendous growth story. Krispy Kreme has a tremendous growth story in front of us,” Mike Tattersfield, Krispy Kreme CEO, says. A transaction would generate a strong return on investment and realize value for shareholders, he adds.

Read the full story on CBJ’s website here.

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