Kohl’s to feature Babies ‘R’ Us shops starting this fall
SAN DIEGO (KSWB/KUSI) — Kohl’s will soon have Babies “R” Us shops inside its department stores, the company said.
Kohl’s announced its partnership with WHP Global, the owner of the Babies “R” Us brand, on its website Tuesday.
Around 200 Babies “R” Us stores, ranging from 750 to 2,500 square feet, will be in Kohl’s across the country in fall 2024, with the first shops opening this August.
“Evolving our assortment and bringing more relevant product to the millions of customers we serve is a core focus as we continue to deliver on Kohl’s broader growth strategy,” said Tom Kingsbury, Kohl’s chief executive officer. “We see significant opportunity in the baby gear category, and partnering with Babies “R” Us is another example of how we are finding new ways to optimize our assortment and further establish Kohl’s as the go-to brand for families.”
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Babies “R” Us sells baby gear, activity, bath, furniture, feeding and safety products.
Kohls.com will also feature Babies “R” Us products along with a registry online, offering a plethora of baby gifting options.
Kohl’s Rewards members will earn rewards for any Babies “R” Us purchases.
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