— Matt Binder (@MattBinder) October 4, 2012
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An insensitive tweet poking fun at President Obama's late grandmother, posted on Kitchen Aid's official U.S. account caught the eye of many Twitter users Wednesday night during the presidential debate.
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"Obamas gma even knew it was going 2 b bad! 'She died 3 days b4 he became president'. #nbcpolitics," says the message from @KitchenAidUSA.
Kitchen Aid quickly deleted the tweet and issued this apology, which brought more attention to the situation.
Deepest apologies for an irresponsible tweet that is in no way a representation of the brand's opinion. #nbcpolitics
— KitchenAid (@KitchenAidUSA) October 4, 2012
Obama had mentioned his grandmother, Madelyn Lee Payne Dunham, during the debate. She died Nov. 2, 2008, just before Obama was elected president.
Image courtesy of Flickr, trec_lit
This story originally published on Mashable here.