Less than one week after Amazon unveiled its latest Kindle Fire HD tablet, the device was already occupying about 11% of all Kindle Fire traffic, a new study suggests.
According to a data conducted by Chitika Insights -- which looked at hundreds of millions of ad impressions from Sept. 14th to Sept. 18 to determine which devices and browsers were being used -- the Kindle Fire HD grew to 11% of Amazon's overall tablet traffic share, just five days after it launched.
[More from Mashable: Amazon to Open Kindle Store in Japan Next Month]
[More from Mashable: Facebook, Google Create Lobby Group for Internet Titans]
However, it was also revealed that when compared with the success of the Nexus 7, the Kindle Fire HD still has a long way to go in terms of popularity.
Google's Nexus 7 tablet takes up about 68.5% of web share compared to the Kindle Fire (27.9%) and the Kindle Fire HD (3.5%)
"The Kindle Fire HD may be exhibiting high adoption rates, but it is not as strong the Nexus 7," said Chitika Insights in the report. "Its growth rate will need to remain strong if it hopes to match Google’s flagship tablet."
Amazon Kindle Fire HD 7-Inch
The Amazon Kindle Fire HD is a 7-inch tablet that costs $199 and goes on sale Sept. 20. Like its predecessor, it's a bit buggy, but it's also one of the best tablet deals you can find. This is the library screen, which shows your books. Navigation to other media is in the strip up top.
This story originally published on Mashable here.