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Kim Kardashian West announced this week that she would be launching a line of concealers as part of her eponymous beauty brand and fans are accusing the range of not being inclusive enough.
The new concealer kits form part of the reality TV star’s KKW Beauty brand and come in 16 different shades.
The campaign imagery might feature models of different sizes, ages and skin tones, but fans are claiming that the majority of shades available in the range wouldn’t work for women with darker skin, with some labelling it “disrespectful”.
A post shared by KKWBEAUTY (@kkwbeauty) on Mar 15, 2018 at 12:38pm PDT
“Not sure why KKW beauty has dark-skinned models when you know full well your trash shade range isn’t going to be any good for them," one person commented on Instagram.
I’m not being funny yh but is this was KKW Beauty calls a diverse shade range? It’s literally so many variations of tan then some next jumps to brown pic.twitter.com/NKOWwB7cne
— you f*cking look like luther vandross (@sheixx_) March 15, 2018
"They don't have a shade nearly close enough to [the dark-skinned model's] skin tone,” another added.