From announcing her baby news using nothing but emojis to launching her very own range of kimojis, let's face it, Kim Kardashian is basically the Kween of social media with Instagram being her Kingdom.
But the 36-year-old reality star has come under fire from fans after she revealed the latest update to her Kimoji app – an image of herself dressed as the Virgin Mary with a psychedelic background – to celebrate 4/20 Weed Day.
Sharing three gifs of the image to the official Kimoji Instagram page, she wrote: "420 DROP NOW AVAILABLE," but fans were quick to respond, accusing the mum-of-two of being "disrespectful".
In the comments, one person wrote: "This is beyond disrespectful!! What does this even have to do with 4/20?" while someone else said: "Extremely disgusting and low. Understand this – you are nothing like Our Lady and Kanye is not Jesus. Stop thinking you are religious figures. You are not."
Another added: "Shame on you!"
Selling merchandise, Kim uploaded another picture of the same image projected onto a candle – and yep, that one also went down about as well as you'd expect, with fans saying she'd "gone too far".
It comes after Kim Kardashian angered Twitter users earlier this week when she tweeted that "flu can be an amazing diet".
"The flu can be an amazing diet. So happy it came in time for the Met lol," she said, referring to the glitzy annual Met Gala in New York.
She finished the tweet with the hashtag "#6lbsdown".
The message irked some fans over on Twitter, who criticised the star for potentially sending a bad message about body positivity, among other things.
@KimKardashian Now imagine saying that to your daughter after she gets sick...- kirst the worst (@kirakirst) April 19, 2017
@KimKardashian you're aware of the amount of people that follow you/are inspired by you, right? lots of them being impressionable young people?- Carmen (@Carmen_pov) April 19, 2017
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