Kelly Osbourne Takes Over For Taylor Momsen As Face Of Material Girl

Kelly Osbourne, Taylor Momsen -- Getty Images

Kelly Osbourne has a new gig - as a model.

The reality show beauty will replace "Gossip Girl's" Taylor Momsen as the new face of Madonna and Lourdes Leon's Material Girl fashion line, a rep for the label confirmed to Access Hollywood.

PLAY IT NOW: 2010 American Music Awards: Kelly Osbourne Shows Off Her Hot Body!

"Material Girl is thrilled to confirm that Kelly Osbourne is the new face for 2011," a rep said in a statement to Access on Tuesday. "We will be sharing all the details on this exciting new campaign in the upcoming weeks."

Rocker girl Kelly joins the campaign just months after she reshaped her body and dropped more than 50 lbs. in 2010 with the help of her former "Dancing with the Stars" partner Louis van Amstel, and a trainer.

VIEW THE PHOTOS: The ‘Fierce’ Miss Kelly Osbourne

Taylor Momsen was revealed as the inaugural face of Material Girl last summer.

"She's a sweetheart," Taylor previously said about working with Lourdes.

In the months since Taylor was announced as the first Material Girl face, the 17-year-old made a host of headlines, including admitting to having seen Pamela Anderson and Tommy Lee's sex tape and tossing blame on her parents for her throwing her into show business at a young age.

VIEW THE PHOTOS: From ‘Gossip Girl’ To Material Girl — Rockin’ Shots Of Taylor Momsen!

She later made amends to her folks, by telling Britain's rock magazine Kerrang, "I love my mom and dad."

Copyright 2011 by NBC Universal, Inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

VIEW THE PHOTOS: Madonna - Music’s Royal Madgesty!