Keaton Jones: Justin Bieber and Katy Perry lead messages of support to bullied boy whose appeal went viral

Justin Bieber and Katy Perry have joined the wave of support for a young boy who described how he was bullied at school in a viral video.

Keaton Jones said through tears that fellow pupils called him “ugly” and threw milk over his clothes in the canteen.

“Why do they bully?” he asked.

“What’s the point of it? Why do they find joy in taking innocent people and find a way to be mean to them?”

The video triggered a massive response. After it was filmed by his mother, Kimberley Jones, and shared by friends, it crossed over to Instagram and has been seen more than 22 million times.

A raft of celebrities and sports stars have tweeted messages of support to Keaton, including Snoop Dogg, Cardi B, Victoria Beckham and Terry Crewes.

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