Katy Perry Says Product Placement Important To Art In Music Videos

February 24, 2011
Katy Perry / Britney Spears -- Getty Images

Katy Perry is distancing herself from media reports suggesting she was targeting Britney Spears in a Tweet talking about product placement in music videos.

Late last week, Marina & The Diamonds Tweeted the question: "What is consensus on product placement in videos? As a fan, do you prefer product placement if it means bigger budget vid?"

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Katy replied with "do it w/style & grace...Not so in ur face like some. U hv to get creative w/it. Some artists don't care tho, & u can tell," something several media websites suggested may have been about Britney Spears' new music video.

TMZ previously reported that the product placement in Britney's "Hold It Against Me" video, earned the singer $500K.

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A number of websites questioned whether Katy's Tweet was a reference to Britney's music video, something she defended herself against in Tweets on Wednesday.

"Dear tabloid media aka FILTH: pls note I expressed an overall feeling bout product placement, their roles in vids & the art of them being... complimenting or sticking out. Most, if not ALL popsters welcome deals w/products 2 offset costs of big budget vids in these... music industry times," the newlywed singer wrote in a series of Tweets. "I'VE used them in MY vids before & am happy 2b able 2 make a better vid because of. Once AGAIN, stop pitting artists.. against artist for ur sensational satisfaction & stick to what ur best @: lying, gossiping, exaggerating & overall lending a hand 2 the.. ..deterioration of a generation."

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