Kate Middleton’s ‘Kate Effect’ Changing Lives And How Princess Diana Was Present At Royal Wedding
It’s without question that anything the Duchess of Cambridge dons or purchases for use results in a beneficial business boom for all brands and fashion designers involved. This phenomenon has even been termed the “Kate effect” and as Kate Middleton continues to dazzle royal enthusiasts and onlookers with her stunning fashion selections, and continues to garb her little prince and princess in designer duds, she is breathing new life into businesses, and business owners have not been shy about coming forward to share their own account.
Most recently, Middleton has boosted sales for Soru, a jewelry line first launched in 2013 by sisters Francesca and Marianna Doyleare. It was back in 2016 when the duchess wore a pair of the sisters’ pearl earrings on tour and since, Kate has recycled the earrings on two more occasions, causing incredible sales numbers to result.
