Kansas City Chiefs player handing out free Peacock subscriptions after calling exclusive playoff deal 'insane'

Kansas City Chiefs player Charles Omenihu joined many sports fans in grumbling that his team's big playoff game against the Miami Dolphins will be only on Peacock — so he took matters into his own hands and is giving away memberships to the streaming platform.

After taking a swipe on X at the exclusive deal this week and calling it "insane," Omenihu, a defensive end, then reached out directly to Peacock — owned by NBCUniversal, the parent company of NBC News — tagging it and saying "hit me up I have an idea."

Omenihu announced Tuesday night that he wanted as many people as possible to see the game Saturday night, so he was going to pay the subscription fee for dozens of fans.

"Us playing on peacock ONLY is insane I won't lie," Omenihu wrote on X. "I saw the comments and want y'all to be able to watch us play...So I'm giving away 90 3-month Peacock memberships!"

It's only fitting that Omenihu, who sports the number 90, is giving away 90 subscriptions. All fans have to do is reply under his X post to enter his giveaway. He will announce the winners Friday.

Who knows? Maybe this will inspire Taylor Swift to do a similar giveaway for 1,989 Peacock subscriptions for Swifties to cheer on her man Travis Kelce.

Saturday's wild card matchup is the first NFL playoff game to air exclusively on a paid streaming platform. Peacock faced criticism from football fans on social media, many of whom complained about having to pay for yet another service to watch the crucial game.

The only exception is for fans living in the Miami and Kansas City markets. They can view the game on their local NBC affiliate channels.

The move is the NFL's latest venture into streaming. It has had success with "Thursday Night Football" on Amazon Prime, and executives see the future of sports content continuing to move toward streaming platforms.

"Is it a bit of a risk? Yeah. Is it a bit of an experiment? Definitely. But it sure seems like this is where things are going," Mike North, the NFL's vice president of broadcast planning, said on the podcast "The NFL Report."

"I think we're going to find this Miami-Kansas City playoff game on Peacock is going to be the most streamed sports event in history, and that'll be another bar for us to climb over in the future," North said.

Patrick Mahomes and the Kansas City Chiefs host Tua Tagovailoa and the Miami Dolphins at 8 p.m. ET Saturday on Peacock.

CORRECTION (Jan. 11, 2024, 7:15 p.m. ET): A previous version of this article misspelled the last name of the Miami Dolphins' quarterback. He is Tua Tagovailoa, not Tagavailoa.

This article was originally published on NBCNews.com