Jeremy Clarkson launches social media platform for car addicts
LONDON — Remember hearing about the online motoring community that The Grand Tour and Top Gear's Jeremy Clarkson, Richard Hammond and James May were planning earlier this year?
Well, it's finally here.
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DRIVETRIBE, a sort of website/app/social media platform hybrid, went live on Monday.
The basic idea is that you sign in through Facebook and start by joining six "Tribes" -("Hammond's Foby Jockeys," and "Dogs in cars," for instance) which then gives you access to a range of different content. You then interact with the program by commenting, reposting or "bumping" (the Drivetribe version of a favourite or an upvote).
Image: drivetribe
Image: drivetribe
The site's still very new, but after a 30-minute tour it looks like fun.
The fact that you have followers and the option to "bump" posts gives the site the same mildly competitive element found on Reddit and Twitter. And there's a decent mishmash of stuff to appeal to a range of people (the more hardcore car channels are counter-balanced with a healthy dose of memes and dog photos).
“The internet is brilliant," Clarkson said in a press release sent to Mashable. "You can watch Pandas sneezing and find out when it’s high water in the Easter Islands.
"But until DRIVETRIBE came along, there’s never been a one- stop-shop for people who like cars.”
