Jack Dorsey is already campaigning to be mayor of New York City, and he doesn't even live there. He does happen to be in a position, where he can express the ambition to a national audience on pretty regular basis. On Sunday night, Dorsey appeared in a 60 Minutes segment with Lara Logan, the CBS News reporter who attracted international attention when she was sexually assaulted in Cairo while covering the Arab Spring. But as it often is when Dorsey goes on air, this was the Jack show, and he was careful to keep a few probably carefully selected talking points in the spotlight.
Talking point number one: Jack wants to be mayor of New York City. This is not a new ambition, but the media treats it as such each time the Twitter founder brings it up. Oddly enough, it's usually not Dorsey who's talking up the plan, either. It's the journalists. Logan brought it up in the voiceover to her 60 Minutes segment, just before cutting to Jack saying, "What I love about New York is just the electricity I feel right away." That's good politicking right there. It's not unlike a couple of years ago when David Kirkpatrick first broadcast Dorsey's dream job to the world in a Vanity Fair profile alliteratively titled, "The Accidental Activist." The subhead reads, "Twitter Was Act One." Of course, at that point in time, Dorsey's new startup Square was obviously act two. Politics would be act three.
Which brings us to talking point number two: Jack Dorsey, Twitter founder, tweets to his mom about his lunch. In other words, Jack Dorsey is just like you! Don't be intimidated by the fact that he's the mastermind behind that sometimes confusing microblogging platform that your mom doesn't understand, because even Jack tweets silly things sometimes. "I am someone who tweets about what I have for breakfast, what I have for lunch, what I have for dinner," Dorsey tells Logan on 60 Minutes. "And for 99.99999 percent of the world, it's useless. It's meaningless. But for my mother, she loves it." Jack Dorsey is just like you and he loves his mom! And have you seen his excellent posture and taste in suits?!?
In a supplemental interview, Logan riffs on what Jack's really like. "If I had to think about what a great philosopher would be like today," she says, dreamy-eyed, "it would probably be Jack Dorsey." When can New York vote for this guy, again? Soon, Jack Dorsey would like the world to know.