ISLETA PUEBLO, N.M. (AP) — The Hard Rock name and an American Indian pueblo south of Albuquerque are parting ways.
A resort executive announced Wednesday that Isleta Pueblo officials have decided to drop its affiliation with the Hard Rock brand at its casino and resort.
The casino has operated under the name Hard Rock Hotel and Casino Albuquerque for three years and the pueblo has spent millions for the right to use the name.
But pueblo officials said in a recent newsletter that the owner of the franchise did not live up to a contract agreement to provide marketing, management training and services.
Resort executive CEO Pamela Gallegos said in a statement that Isleta Pueblo has decided to return to its own brand to identify it in this market and with its loyal customers.