Is The Apprentice past its peak?
Once upon a time, as the weather turned colder we could all be comforted by the fact that great television was on its way.
We would long to hear those two words infamously said each week by Lord Alan Sugar on The Apprentice - ‘You’re Fired’ - but after witnessing the first two weeks of this series, could viewers be on the way to saying goodbye to the show?
It’s no surprise that you’re unable to watch The Apprentice without cringing and questioning how these business minds are considered some of the best in the country. Those without any background in business are surely likely to come up with some better ideas than some of Lord Sugar’s potential candidates. But usually, you are able to identify a few potential diamonds in the rough.
This year, however, viewers are calling the participants the worst candidates to ever appear on the show.
In this week’s episode alone the girls turned up to their photoshoot for a pair of jeans without the jeans in question and the boys had no idea what ‘unisex’ meant, despite branding their denim as being so.
The boys didn’t manage to stick to deadlines, the girls had a conflicting advert and, as usual, both teams argued throughout.
Understandably, Lord Sugar decided that neither team should be called winners here and he asked both project managers to bring two of their team back to face him in the board room.
The candidate who was ultimately told it was her time to leave the process was Natalie Hughes who, under the pressure of the board room, told Lord Sugar that her role in the task was to style their model’s hair for their advert.
Realistically though, any of the candidates could have been fired and it wouldn’t have been shocking. What will be shocking, is if any of them are able to show their business acumen in the next few weeks.
Fingers crossed they will though, otherwise The Apprentice would have lost its appeal and will be just like most of the other talent shows on our screens at the moment - putting entertainment before skill.
