This iPhone photo has made it onto billboards across the world

Yvette Tan
Updated

You know what they say — it's not about the camera you have, it's what you do with it.

When Filipino Instagrammer Francis Olarte snapped a photo of his niece, he wasn't expecting it to be seen by million across the world. 

SEE ALSO: The future of the iPhone camera: 5x zoom, AI-powered, amazing in low light

Francis, who currently resides in Singapore, went swimming with his niece Ava, when he decided he wanted to test his new water-resistant iPhone 7.

He snapped a few photos of her and uploaded one of them to Instagram and Facebook — and it caught the attention of the folks at Apple. 

If you live in Singapore, you might recognise this picture near Rochor Road:

Image: apple/supplied

The picture's also 

 up in Shanghai:

A post shared by ® (@fabomania) on Jul 2, 2017 at 1:56am PDT

And in Bangkok:

Sawadee ka, Bem! ☺️ This is huuggggge! Spotted: Ava in Bangkok, Thailand 🇹🇭 Location📍: Khlong Toei District Thank you Flashynet for the photo. 😍 #WhereisBEM #ShotoniPhone #AppleWorldGallery #SunshineEverywhere 📱👧🏻💦

A post shared by ® (@fabomania) on Jul 15, 2017 at 7:39am PDT


In London:

Our Little Bem @blissfulvava in the famous Notting Hill district in London. Thank you @khalij for sending me this photo. It made my day! Spotted: Ava in London, United Kingdom 🇬🇧 Location📍: Notting Hill #WhereisBem #ShotoniPhone #AppleWorldGallery #SunshineEverywhere 📱👧🏻💦

A post shared by ® (@fabomania) on Jul 9, 2017 at 5:31am PDT

Malaysia:

"Diambil Dengan iPhone oleh Francis O" #whereisBEM in Kuala Lumpur, Malaysia 🇲🇾 #ShotoniPhone 📱

A post shared by ® (@fabomania) on Jul 11, 2017 at 9:58am PDT

India:

#whereisBEM in Pune, India 🇮🇳 #ShotoniPhone 📱 Thank you @therusticnomad for the 📸

A post shared by ® (@fabomania) on Jul 11, 2017 at 10:02am PDT

Milan: 

Buongiorno from Milano! 🇮🇹 Such a lovely place! "Scattate con iPhone di Francis O" Spotted: Ava in Milan, Italy 💦😍 Location: Piazza Virgilio #WhereisBEM #ShotoniPhone #AppleWorldGallery #SunshineEverywhere

A post shared by ® (@fabomania) on Jul 14, 2017 at 8:47pm PDT

And even Toronto:

#whereisBEM in Toronto, Ontario, Canada 🇨🇦 Thank you @gregh_jr for the nice photos! 📸 #ShotoniPhone #AppleWorldGallery #SunshineEverywhere

A post shared by ® (@fabomania) on Jul 15, 2017 at 1:47am PDT

Needless to say, two-year-old Ava's now somewhat of a global superstar.

She's even got her own Instagram page:

Ava 💘

A post shared by Ava Celestine Dela Cruz (@blissfulvava) on Jul 16, 2017 at 6:20pm PDT

The photo of Ava is actually Francis' third feature on the Apple World Gallery, which features the best photos taken on iPhones.

His previous photos of fishermen on Inle Lake in Myanmar and a shot of Santorini island in Greece have also made it up on the billboards.

A post shared by ® (@fabomania) on Aug 24, 2015 at 5:47pm PDT

So what does it take to get your photo on the big screen?

"I love taking random shots [on a] day-to-day basis," said Francis.

'The iPhone [has] changed how I take photos. I don't even carry a bulky camera on my travels...with some natural light and proper framing...[it] will be okay."

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