A tidal wave of information and analytical abilities presents retailers with both opportunity and challenges for management and adaptation. HP’s Industry Edge digital magazine this month examines the information challenges facing the retail industry. This is the first of a three-part series on big data for the retail sector.
We sat down with Mario Vollbracht, global director of Consumer Industries and Retail Information Management and Analytics, HP Enterprise Services, to better understand how retailers are embracing these challenges and managing the opportunities that lay before them. In this first segment, we look at the opportunities that retailers have to engage the customer.