Information Management in Retail: Magic for the customer found in federated data management

By incorporating diverse data sources in a federated, agile hub model, retailers are developing a predictive, adaptive 360-degree view of the customer. We’re concluding a conversation with Mario Vollbracht, global director of Consumer Industries and Retail Information Management and Analytics, HP Enterprise Services about the exciting potential that modern information management and analytics presents for the retail industry. HP’s Industry Edge digital magazine this month examines the information challenges facing the retail industry.