When BlackBerry launched its new line of smartphones last week, the country most interested was Indonesia, a new Twitter-based study has found. That country alone accounted for 15% of the Twitter users who tweeted about the launch, the most from any nation.
The study examined 900,000 tweets between Jan. 29 and Feb. 2 (the launch was on Jan. 30) and was conducted by Salorix, a social media marketing company. Indonesia was the top country for tweets, followed by the U.S. and then Canada (where BlackBerry is based). BlackBerry said its launch of the Z10 smartphone in Canada on Feb. 5 produced its "best day ever" for that country.
[More from Mashable: BlackBerry Z10 Launch Is Company’s ‘Best Day Ever’ in Canada]
Indonesia, however, is clearly an important market for BlackBerry. Half of Indonesia's smartphone shipments in 2012 were BlackBerrys, the study said, and it's the company's third-largest market after the U.S. and U.K. Still, smartphone penetration in the country is relatively low, at 20%, a recent study found.
[More from Mashable: BlackBerry Q10 U.S. Launch Delayed Until May or June]
The high interest in its brand coupled with the large number of potential customers is a significant opportunity for BlackBerry. The situation is similar in other emerging markets where smartphone adoption is still low (notably India and Brazil) although interest in the brand isn't as high.
The Twitter study also showed that the most-mentioned app for BlackBerry is QuickPull, although that likely had little to do with the launch of BlackBerry 10. QuickPull is a BlackBerry 7 app that simulates manual battery removal. When users integrate the app with Twitter, it automatically sends a tweet every time it's used, telling the user's followers that they've gone offline temporarily.
Did you tweet about the BlackBerry 10 launch? Let us know in the comments.
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Image by Nina Frazier
This story originally published on Mashable here.