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App plugins allow people to send content from HootSuite such as Twitter and Facebook items to third-party applications such as Storify and Zendesk. Evernote for HootSuite comes as an app stream and plugin.
To begin using the apps, people must install them via the 8-month-old App Directory.
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Here's what each new plugin does, according to HootSuite:
- Storify: "For users who want to curate social media posts into stories to publish and amplify the social media they monitor on HootSuite, the Storify app plugin for HootSuite allows them to add Twitter or Facebook posts directly to their Storify accounts. Users can select which story elements they’re after, or create a new story to add an element to, and have the option to share these stories to their social networks using HootSuite."
The embed code for Storify posts won't be available from within HootSuite, just at Storify.com.
- Evernote: "When HootSuite users find themselves having Twitter or Facebook conversations valuable enough to reference later, the Evernote app plugin allows them to save these conversations directly into their Evernote notebooks. With the Evernote app users can also view a stream of notes in HootSuite, allowing them to share notes to social networks, edit notes and more."
"For example, let's say the user owns a bakery and comes across an interesting recipe that someone they follow had shared on Twitter," HootSuite spokeswoman Sandy Pell tells Mashable. "This user may want to test this recipe out later, or share it with followers to get feedback. In doing so, they'll need to save it so they can come back to it later. Using the Evernote plugin, this user can quickly and easily save this tweet to an Evernote notebook to refer back at a later time."
- Zendesk: "When Zendesk users come across a Twitter or Facebook posts requiring special attention, the Zendesk app plugin allows users to create tickets directly from posts within HootSuite, complete with Twitter conversation history or Facebook comments. During ticket creation, users are able to edit subjects and descriptions to suit their unique needs, in addition to selecting ticket type, status, priority level, and assign tickets to specific team members."
Before the directory’s debut in November, users already had the ability to distribute content on Facebook (and FB Pages), Foursquare, LinkedIn, Mixi, MySpace, Ping.fm, Twitter, and WordPress.
HootSuite has since added Instagram, SlideShare, Zuum, YouTube, Tumblr, Flickr, Trendspottr, Digg, MailChimp, Chime.in, Identi.ca, RSS Reader, Vision Critical, Get Satisfaction, Constant Contact, InboxQ, Orkut, HubSpot and SocialFlow, some of which are only available for users with Pro and Enterprise accounts.
HootSuite, which launched in 2008 and unleashed Social Analytics in March, estimates it will grow to 6 million users by the end of 2012.
In the future, Pell says people can expect to see more plugins that streamline collaboration, customer support, CRM, digital marketing, publishing and content curation.
To learn more about the addition of Storify, Evernote and Zendesk, watch this video:
This story originally published on Mashable here.