The historic Flat Iron building to reopen as boutique hotel, reservations now open

Tiana Kennell, Asheville Citizen Times
Updated ·2 min read
The Flat Iron Hotel is a historic building in downtown Asheville that's been renovated for a new hotel.
The Flat Iron Hotel is a historic building in downtown Asheville that's been renovated for a new hotel.

ASHEVILLE - An extensive renovation project to breathe new life into a historic landmark is concluding in downtown Asheville. This spring, a new adaptive reuse boutique hotel occupying the site will welcome its first guests.

The Indigo Road Hospitality Group, a Southeast regional company, has opened its reservation system for overnight guests at its latest development, The Flat Iron Hotel.

The Flat Iron Hotel, located at 20 Battery Park Ave., inhabits the Flat Iron building, constructed in 1926. Rowhouse is the property’s architect and Mey & Co. is the designer for The Flat Iron Hotel.

Guests may now book an overnight stay for any of its 71-guest rooms and six suites for as early as April 26.

“We’re counting down the days until we’re able to open the doors to visitors and the local community,” Jeff Elstro, general manager of The Flat Iron Hotel, said in a news release. “The opening of reservations is a huge milestone as we get one step closer to bringing the Flat Iron building back to life for the community and our guests.”

The Flat Iron Hotel, a boutique hotel by The Indigo Road Hospitality Group. will open with upscale restaurants and bars.
The Flat Iron Hotel, a boutique hotel by The Indigo Road Hospitality Group. will open with upscale restaurants and bars.

The room rates begin at $200 per night; prices will fluctuate with the season. Book reservations at ashevilleflatiron.com.

The opening dates have not been announced for the hotel’s culinary and beverage concepts, which include the upscale Italian eatery, Luminosa, a rooftop bar with panoramic views of the Blue Ridge Mountains, and the basement-level speakeasy cocktail bar, The Red Ribbon Society, headed by Executive Chef Graham House and Chef de Cuisine Sean McMullen.

The Flat Iron Hotel’s other on-site amenities and programming will include a café and flexible meeting and event space. Iron Works will offer co-working space with podcast recording capabilities for hotel guests and locals. Visitors also may stop in for live music performed by local jazz and bluegrass bands and rotating custom local brews on tap.

The Flat Iron Building, constructed in 1926, will reopen as The Flat Iron Hotel in the spring of 2024 in downtown Asheville.
The Flat Iron Building, constructed in 1926, will reopen as The Flat Iron Hotel in the spring of 2024 in downtown Asheville.

Much of The Flat Iron building’s Art Deco era design elements and original structure were preserved, and rooms were designed with a modern touch, according to the hospitality group. Noted features are the historic “doors and preserved transom windows and classic prewar bathrooms, which are paired with colorful, custom furniture and hand drawn wallcoverings that reflect the opulence of the era in which the building originally thrived.”

Follow the Citizen Times for updates on the opening of The Flat Iron Hotel and its food and beverage concepts.

Flat Iron Hotel

Where: 20 Battery Park, Asheville.

Opening: As early as April 26.

Info: For more, visit ashevilleflatiron.com and luminosaavl.com and follow facebook.com/luminosaavl and on Instagram @luminosaavl.

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Tiana Kennell is the food and dining reporter for the Asheville Citizen Times, part of the USA Today Network. Email her at tkennell@citizentimes.com or follow her on Instagram @PrincessOfPage. Please support this type of journalism with a subscription to the Citizen Times.

This article originally appeared on Asheville Citizen Times: The Flat Iron Hotel nears opening day, reservations now open