The main reason people are upgrading to the iPhone 7? Battery life

Kif Leswing

Thu, Sep 29, 2016, 9:14 PM

The iPhone 7 isn't a major change if you've used an iPhone before, but it's still selling in the millions.

So why are people spending the money on a new iPhone? Turns out it's all about battery life, according to a study of American consumers conducted by Bank of America Merrill Lynch.

The iPhone's slightly improved battery life was cited as the number one reason consumers upgraded to the iPhone 7 or iPhone 7 Plus, followed by the newest model's water resistance, camera quality, and speed.

Apparently BAML didn't ask about the headphone jack.

Here are the results from the BAML survey:

(BAML)

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The main reason people are upgrading to the iPhone 7? Battery life

Here are the results from the BAML survey:

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