The Herald-Times is transitioning to postal delivery

Starting April 15, the U.S. Postal Service will begin delivering The Herald-Times to optimize resources amidst increasing digital readership demand.

The round-the-clock online news cycle has made digital products the first choice for breaking news, and print subscribers are increasingly engaging digitally.

"The staff of The Herald-Times remains committed to covering our community and bringing our readers stories they can't get anywhere else," said News Director Jill Bond. "More than half our subscribers have already chosen our digital options as their preferred way to get news."

Like many other newspaper publishers, Gannett Co. Inc., which operates more than 200 daily local newspapers including The Herald-Times, has already successfully introduced the approach in dozens of markets across the country, and is expanding the initiative.

“For many years now, the printed newspaper has served as a culmination of the stories that will become our collective history, while our websites and mobile apps deliver the news of the day,” said Michael A. Anastasi, vice president of local news for Gannett. “We know that by the time our informed readers pick up the paper, they know what happened yesterday – the print newspaper should provide additional context, to help readers better understand their community and the world around them.”

Readers can also visit heraldtimesonline.com, as well as to access the eNewspaper, a digital replica of the newspaper at heraldtimesonline.com/enewspaper.

Subscribers will receive letters in the mail before the delivery change is implemented. The notifications will also include instructions on accessing digital products.

Subscribers with questions or concerns can visit help.heraldtimesonline.com/ or call customer service at 812-336-4200.

This article originally appeared on The Herald-Times: Herald-Times in Bloomington transitioning to mail delivery