The American Heart Association, American Lung Association and other health groups are asking at least two state attorneys to investigate a new Camel cigarette ad campaign.
The group says the Camel Crush cigarette ads ran in 24 magazines that target young people and may violate the Tobacco Master Settlement Agreement. The landmark agreement prohibits cigarette makers from targeting kids.
Reynolds American — the parent company for the brand — could not be reached immediately for a comment. But R.J. Reynolds Tobacco Co. decided in 2007 to suspend its print advertising after facing intense criticism for using its ads to target younger people.
Print ads for tobacco are banned in a number of countries but legal in the United States. Tobacco advertising is already banned from the radio, television and billboards.