HBO may expand HBO GO offering to non-cable subscribers

Dan Graziano
HBO GO Cable Cord-Cutters
HBO GO Cable Cord-Cutters

Cord-cutters rejoice: HBO’s chief executive Richard Plepler this week indicated that the company may expand its offering of HBO GO to non-cable subscribers. The executive revealed to Reuters that in the future it may team up with Internet providers to offer the popular streaming service to customers.

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“Right now we have the right model,” he said. “Maybe HBO GO, with our broadband partners, could evolve.”

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HBO GO is currently offered to HBO subscribers through their cable television provider, however Plepler said that the service could be packaged with a monthly subscription in partnership with different broadband providers. The executive explained that customers could pay $50 a month for their Internet service and an extra $10 or $15 for HBO GO to be included in the package.

“We would have to make the math work,” he concluded.


This article was originally published on BGR.com