Hallmark is expanding the company’s line of greeting cards to be more inclusive of the experiences of transgender people.
The new card depicts a butterfly on the front with the words, “You’re becoming who you’ve always been.” The interior reads, “How wonderful is that?”
The card is intended to both acknowledge the journey of transition for trans people and help the people in their lives celebrate their experiences.
(Photo: Courtesy of Hallmark)
(Photo: Courtesy of Hallmark)
“Hallmark is committed to helping people share what’s in their hearts with those they love, and we strive to be inclusive and relevant with our products,” a spokesperson for Hallmark told HuffPost. “We are committed to reflecting people’s real lives and enriching their relationships, and our mission includes all people. We know how increasingly diverse our connections to each other are, and we’re here to help people express love, celebration, support or recognition in a wide range of situations.”
While Hallmark first introduced the card in 2015, it has recently made waves on after several viral tweets related to the product.
The transgender activist Laverne Cox came to our attention when she first appeared on VH1's "I Want to Work for Diddy," which made her the first African-American transgender woman to be on a mainstream reality TV series. The show went on to win GLAAD's media award for outstanding reality program in 2009 where Cox accepted the honor and spoke about transgender visibility (VIDEO). Since appearing on Diddy's show, Cox got her own VH1 reality series, "TRANSform Me," which got its own GLAAD media award nomination in 2011. She then exploded within the entertainment industry after becoming a breakout star in the Netflix original series "Orange Is The New Black." The pioneer continues her advocacy in public engagements and frequently writes about trans issues for The Huffington Post.
Louis Gradon Sullivan (1955 - 1991)
In 1976 Lou G. Sullivan began applying for gender confirmation surgery, but was rejected because he identified as gay. At the time, "female-to-gay male transsexuality was not recognized by the medical/psychotherapeutic establishment as a legitimate form of gender dysphoria at that time." After mounting a successful campaign to get homosexuality removed from a list of objections which served to keep interested candidates from undergoing surgery, Sullivan finally obtained gender confirmation surgery in 1986. That same year he organized FTM, "the first peer-support group devoted entirely to female-to-male [transsexual and transvestite] individuals."
Michael Dillon (1915 - 1962)
Dillon was the first person known to have transitioned both hormonally and surgically from female to male. A British writer, physician, philosopher, and Buddhist, Dillon penned several books including, Self: A Study in Ethics and Endocrinology (1946), Growing Up into Buddhism (1960), The Life of Milarepa (1962), Imji Getsul (1962), and numerous articles. He was in love with another famous transgender person, Roberta Cowell, but she did not share his feelings. He died in India -- where he had moved to study, meditate, and wrote under the name Lobzang Jivaka -- just days after sending his memoir, "Out Of The Ordinary," to his literary agent.
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![In 1976 <a href="http://www.lousullivansociety.org/about-lou-sullivan.html" target="_hplink">Lou G. Sullivan began applying for</a> gender confirmation surgery, but was rejected because he identified as gay. At the time, "female-to-gay male transsexuality was not recognized by the medical/psychotherapeutic establishment as a legitimate form of gender dysphoria at that time." After mounting a successful campaign to get homosexuality removed from a list of objections which served to keep interested candidates from undergoing surgery, Sullivan finally obtained gender confirmation surgery in 1986. That same year <a href="http://www.lousullivansociety.org/about-lou-sullivan.html" target="_hplink">he organized FTM</a>, "the first peer-support group devoted entirely to female-to-male [transsexual and transvestite] individuals."](https://s.yimg.com/ny/api/res/1.2/v7UnXI45Ch4c5uvZdxkOJg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MA--/https://img.huffingtonpost.com/asset/57eea7201b00000d0cef3894.jpg)
