H&M's Moschino Collab Advertises With Plus-Size Model, Doesn't Offer Plus Sizes
The Moschino x H&M capsule collaboration dropped on Thursday, and it was a huge disappointment for some plus-size shoppers.
Highly anticipated and announced months ago, the collection ranges in price from $20 to $400, but features little range in sizing.
HuffPost reviewed H&M’s website and found the sizes available for the Moschino collaboration for women included extra-small, small and medium. The men’s sizes included extra-small, small, medium and large.
“There were some items within the collection that went up to an L for both ladies and men,” H&M told HuffPost in a statement via email, but “many items currently sold out online and in store which may account for not being able to see the full size range of a particular item online, as it might be showing as sold out.”
While H&M has long had issues with size expansion and becoming a more inclusive fast fashion brand, it’s deeply problematic that this particular line doesn’t have extended sizes because of how it was marketed.
In the flashy advertisements and a lookbook leading up to the line’s launch, the man behind Moschino, Jeremy Scott, featured the likes of drag queen Aquaria, actress Mj Rodriguez, Japanese twin rockers Amiya, and plus-size model Barbie Ferreira.
The ad featuring Ferreira suggests a plus-size woman could wear clothing from the collection ― but according to H&M, the clothing is not actually being offered in plus sizes.
HuffPost asked H&M if there are plus-size items available and added that featuring Ferreira in the collection’s ads led consumers to believe there were.
“The Moschino tv H&M collaboration was not offered in plus sizes for ladies or men’s. H&M is constantly evaluating our collaborations in order to improve product offering for our customers and recognizes that this is an opportunity for the future,” a spokesperson said in an email.
“H&M offers plus size product on hm.com and believes that everyone should be able to find something at H&M no matter what your size or style.”
Many on social media couldn’t help but be disappointed by the lack of inclusivity:
bold move from @hm to use plus-size models for their #hmoschino campaign and you can't even buy sizes larger than L at their online store 🤬 #wtf #hmxmoschino #hm #moschino #jeremyscott @Moschino
— Andreas Wachter (@andreasw8er) November 8, 2018
I think its complete GARBAGE that you offer no XL sizes in neither men nor women’s clothes. @hm @Moschino Plus size people WANT to look cute too, we WANT to wear high fashion clothes, we WANT to feel included. It’s obvious what kind of people you want wearing your clothes. https://t.co/9dURjZ10SL
— Barbra Wyre✨ (@JacobAlpharo) November 8, 2018
@hm are you fucking kidding me with your Moschino line going up to a L and nothing bigger? @ITSJEREMYSCOTT aren’t you supposed to be about inclusivity and expression through fashion but yet completely disregard plus size people unless it’s good for an Instagram post?
— NEVERAGAIN. (@Tanastracksss) November 8, 2018
Scott told Elle magazine last month that “this collection is really for the fans.” Well, if it’s for the fans, Jeremy, it should really be for all of them.
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This article originally appeared on HuffPost.