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Comedian Daniel Tosh is known for his web-scouring commentary as host of Tosh.0, but there's a new series that he's bringing to Comedy Central: Brickleberry.
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Brickleberry is an animated comedy series about a group of dysfunctional park rangers and a vulgar bear cub named "Malloy," voiced by Tosh.
Other notable voices in the show include: Tom Kenny, the voice of Spongebob Squarepants; Jerry Minor, from Saturday Night Live and Eastbound and Down; and Kaitlin Olson, from It's Always Sunny in Philadelphia.
The show airs Sept. 25 at 10:30 p.m. on Comedy Central, following the season premiere of Tosh.0. To prepare for the new show, Comedy Central is mixing an online campaign with offline pranks, in true Tosh style.
On the morning before the premiere, Sept. 24, more than 1,500 life-size cut-outs of "Malloy" the bear cub will be dispersed at major landmarks and intersections across the country.
Putting the Tosh spin on it, since he is known for his abrasive sense of humor, the cut-out will have various inappropriate messages. Fans can go to NatureIsFilthy.com to see it in action.
Facebook fans will get an exclusive look at the Brickleberry pilot, depending on the number of fans. With each milestone of Likes on the show's Facebook page, more segments of the premiere episode will be released.
The campaign is also using Decksi, an online trading card service that allows users to collect digital Brickleberry content. Fans can collect up to 17 cards, including two previews and four mashup videos. By the end of the season, there will be 50 cards, including exclusive content.
Comedy Central's official Tumblr has a "Countdown to Brickleberry," where fans can meet the characters and view behind-the-scenes stills and sketches.
Will you be tuning in to Tosh's new show? Let us know in the comments below.
This story originally published on Mashable here.