Gravity-based link technology could make it easier than ever to buy things from Amazon

Zach Epstein
March 12, 2013

Amazon Gravity-based Links
Amazon Gravity-based Links

The ease with which consumers can purchase just about anything on Amazon’s (AMZN) website has helped the company change the face of retail. In the future, spending money on Amazon’s website could get even easier thanks to technology revealed in a patent the company was awarded late last month. Amazon’s “Gravity-based link assist” technology would help users by drawing pointers toward a link or button using a virtual gravitational field, thus reducing the frustration of misclicks and missed taps. While the patent has some clear potential in terms of accessibility, the technology has the added benefit of helping users click links that lead to products available for purchase from Amazon.

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