All gowns to cost under $1,000 at new Ohio wedding dress outlet
JEFFERSONVILLE, Ohio (WCMH) – A new bridal concept by the owner of Columbus’ Luxe Redux Bridal and La Jeune Mariee will sell wedding dresses at a deep discount, with everything in the store costing less than $1,000.
The Ohio Bridal Outlet will open at the Destination Outlets, located at 8000 Factory Shops Blvd. between Columbus and Cincinnati. An overabundance of inventory at Founder and CEO of Luxe Brands Lindsay Fork’s other shops inspired her to start the outlet, she said.
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“We were sending perfectly good inventory out to donation or even potential landfills and I hated to see that,” Fork said.
The concept boasts itself as having the “deepest [discounts] on designer bridal gowns in the Midwest” on its website. All gowns offered at the Ohio Bridal Outlet will cost $999 or less. The dresses are not used but have been tried on by other brides at Fork’s other stores.
“None of our gowns have actually been worn or even really altered,” Fork said. “They’ve just been tried on as samples in a store.”
The outlet store will potentially carry any brands sold at Luxe Redux Bridal.
“We could have anything from Vera Wang, Monique Lhuillier, Watters and Watters, Made With Love, really it could be anything that’s retiring from Luxe Redux that’s moving to the outlet,” Fork said.
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Along with wedding dresses, the store will carry accessories, veils, bridesmaid dresses and mother-of-the-bride dresses. The outlet will not take appointments and dresses will be sold on a first come, first serve basis. New inventory will drop every Friday, according to Fork.
“What you see is what you get, it could be here today, gone tomorrow,” Fork said.
Fork said she is aiming to open the store in mid to late April.
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