In June, Google spent almost $1 billion to acquire a competing mapping app called Waze. Now, in August, it's starting to put that billion dollars to good use.
On Tuesday morning Google announced on its Lat-Long blog that it will integrate traffic data from Waze into its Google Maps app on iOS and Android. Starting immediately, Google Maps users will be informed of heavy traffic, accidents and road closures along their planned routes, all culled from the Waze app.
The big draw of Waze, you might know, is that it allows drivers and passengers to report traffic incidents, speed traps and other obstructions so that other drivers behind them on the road would know to avoid certain routes. Google acquired Waze to make its maps smarter and to better inform drivers in real-time of emerging traffic, and with this update, that process has begun.