No one is spending much time on the search giant's new digital playground. Has Google+ officially failed?
Google launched its Google+ social network with much fanfare last year in an attempt to compete with industry behemoth Facebook. Today, Google+ boasts an impressive roster of tens of millions of members — most of whom are barely spending any time on the site, according to an embarrassing new report from comScore. Google+ is a "virtual ghost town," says Amir Efrati at The Wall Street Journal. The new statistics underline what an "uphill battle" Google faces in trying to slow Facebook's momentum. Here, a by-the-numbers look at the "mounting minuses" at Google+:
Minutes that the average user spent on Google+ in January
Minutes that the average user spent on Facebook in January
Minutes that the average user spent on Pinterest, a hot new upstart social network
Minutes that the average user spent on Tumblr
Minutes that the average user spent on LinkedIn
Minutes that the average user spent on MySpace, the hoary social site of yesteryear
Google+ users in July 2011, mere weeks after the launch
Google+ users in October 2011
Google+ users in January 2012
Estimated Google+ users by December 2012
Google's market value
$75 billion to $100 billion
Facebook's target market value, following its much-anticipated IPO
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