Google may be catching all flack this morning for tracking iPhones, but Apple doesn't care about users' privacy either. In fact, the company already tracks users' every move. Google found a loophole in Safari, the most widely-used browser on iPhones, which enabled it to run its DoubleClick ad technology, giving it the ability to tracks users, ostensibly in order to serve them enhanced ads as The Wall Street Journal discovered. Google did so without warning, going against Apple's wishes. The Journal's crying privacy foul, but Apple is probably more upset than users because, when it comes to user privacy, it has the same agenda as Google: Apple created Safari the way it did to keep competitors out, so it could run its own tracking game.
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Google just found a way around this Apple-enforced rule, as it explains in its defense to The Journal. "The Journal mischaracterizes what happened and why. We used known Safari functionality to provide features that signed-in Google users had enabled. It's important to stress that these advertising cookies do not collect personal information," said a Google representative.
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Apple would like to keep its system as insular as possible. For example, with Gatekeeper, a new feature that will come with the new Mac operating system, Mountain Lion, Apple encourages apps to register with Apple. Apple claims it has to do with keeping malware out: If an App is Apple approved, it must be safe, goes the logic. But it also pushes Mac users to the App store, with messages like this one discovered by Dustin Curtis, for Adium, a popular chat client that this very blogger uses:
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This not only encourages developers to create Apple approved App store applications, it also scares Mac owners to use the app store, forcing them to sign in with Apple IDs. The whole thing conveniently keeps us in Apple's walled garden of delights, as BoingBoing's Rob Beschizza puts it. "A more pleasingly cynical answer is that it's a marketing move, aimed as much at analyst-fed Mac malware hysterics in the tech press as it is at real threats," he writes.
Safari was supposed to be set up with the same mentality. As long as Web surfers are using an Apple product, Apple should make money. Google wanted in. It bypassed the system, and in so doing, violated users' privacy no more than Apple.