Say goodbye to Arlington’s Lincoln Square. See how developer plans ‘radical’ overhaul.

Elizabeth Campbell
·4 min read
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Lincoln Square, the 40-year-old Arlington shopping center on the south side of Interstate 30 at Collins Street, will be “radically redeveloped” into an upscale destination for entertainment, dining and shopping.

Trademark Property Company said Wednesday that it will rebrand the 45-acre development as Anthem, further driving a multi-billion dollar renaissance in the heart of Arlington.

The prime site will become a “modern gateway” to Arlington’s entertainment district, which includes AT&T Stadium, Globe Life Field, a new 21-story Loews Arlington luxury hotel, the future National Medal of Honor Museum and a Texas Rangers-themed luxury apartment complex called One Rangers Way.

Trademark Property Company plans to redevelop Lincoln Square in Arlington, an aging 45-acre shopping center at Collins Street and Interstate 30, as a modern mixed-use “gateway to Arlington” called Anthem. It will have a “walkable and upscale mix of uses, including office, retail, hotel, entertainment and residential.” Dwell Design Studio
Trademark Property Company plans to redevelop Lincoln Square in Arlington, an aging 45-acre shopping center at Collins Street and Interstate 30, as a modern mixed-use “gateway to Arlington” called Anthem. It will have a “walkable and upscale mix of uses, including office, retail, hotel, entertainment and residential.” Dwell Design Studio

The Arlington City Council recently approved a rezoning request from Fort Worth-based Trademark Property Company to pursue to redevelopment. Anthem will be a mixed-use space for the community with offices, co-working spaces, residential, retail and lodging.

“Anthem will be a first-class destination for Arlington residents and visitors alike,” Mayor Jim Ross said in a news release.

Trademark Property Company plans to redevelop Lincoln Square in Arlington, an aging 45-acre shopping center at Collins Street and Interstate 30, as a modern mixed-use “gateway to Arlington” called Anthem. It will have a “walkable and upscale mix of uses, including office, retail, hotel, entertainment and residential.” Dwell Design Studio
Trademark Property Company plans to redevelop Lincoln Square in Arlington, an aging 45-acre shopping center at Collins Street and Interstate 30, as a modern mixed-use “gateway to Arlington” called Anthem. It will have a “walkable and upscale mix of uses, including office, retail, hotel, entertainment and residential.” Dwell Design Studio

Once an iconic shopping destination in the heart of the Metroplex, Lincoln Square’s luster has faded over the years while the value of the prime real estate it sits on has skyrocketed. When Lincoln Square was listed for sale in fall 2021, it was described as a “generational opportunity” to redevelop the site, which serves as a gateway from I-30 into Arlington.

Lincoln Square held a grand opening in October 1983 that included a giveaway of a 1984 Lincoln Town Car. A new Loews movie theater was showing “Flashdance,” “Evil Dead” and “The Return of the Jedi.” The upscale department store Stripling & Cox was an anchor tenant.

An ad in the Fort Worth Star-Telegram on Oct. 12, 1983, described the giveway of a 1984 Lincoln Town Car during the grand opening of Lincoln Square in Arlington. Star-Telegram
An ad in the Fort Worth Star-Telegram on Oct. 12, 1983, described the giveway of a 1984 Lincoln Town Car during the grand opening of Lincoln Square in Arlington. Star-Telegram

Lincoln Square tenants today include Ross Dress for Less, Chico’s, Burlington, PetSmart and Michael’s.

Trademark Property Company said it engaged with the community over the past year about key decisions regarding the site, including its branding.

Anthem will feature an “activated” green space for outdoor concerts, wellness classes and artists markets.

Trademark Property Company plans to redevelop Lincoln Square in Arlington, an aging 45-acre shopping center at Collins Street and Interstate 30, as a modern mixed-use “gateway to Arlington” called Anthem. It will have a “walkable and upscale mix of uses, including office, retail, hotel, entertainment and residential.” Dwell Design Studio
Trademark Property Company plans to redevelop Lincoln Square in Arlington, an aging 45-acre shopping center at Collins Street and Interstate 30, as a modern mixed-use “gateway to Arlington” called Anthem. It will have a “walkable and upscale mix of uses, including office, retail, hotel, entertainment and residential.” Dwell Design Studio

The initial phase will feature approximately 152,000 square feet of new retail and restaurants, 125,000 square feet of modern offices and co-working spaces, a hotel with up to 200 rooms and a 355-unit apartment building.

Trademark Property Company plans to redevelop Lincoln Square in Arlington, an aging 45-acre shopping center at Collins Street and Interstate 30, as a modern mixed-use “gateway to Arlington” called Anthem. It will have a “walkable and upscale mix of uses, including office, retail, hotel, entertainment and residential.” Dwell Design Studio
Trademark Property Company plans to redevelop Lincoln Square in Arlington, an aging 45-acre shopping center at Collins Street and Interstate 30, as a modern mixed-use “gateway to Arlington” called Anthem. It will have a “walkable and upscale mix of uses, including office, retail, hotel, entertainment and residential.” Dwell Design Studio

Trademark said it will use existing parking. It estimates that about 229,000 square feet of Lincoln Square will be demolished. About 243,000 square feet of legacy space will remain, and 65,000 square feet will undergo renovations.

“We have carefully listened to the community and City of Arlington to fully understand their hopes and dreams for a reimagined Lincoln Square,” said Jeff Johnson, managing director of development at Trademark. “This is a truly transformational project and a new point of connectivity for the greater Metroplex. With the right mix of uses and a vibrant public realm, Anthem will become a lively destination that brings people together to share joy and make memories.”

Trademark Property Company plans to redevelop Lincoln Square in Arlington, an aging 45-acre shopping center at Collins Street and Interstate 30, as a modern mixed-use “gateway to Arlington” called Anthem. It will have a “walkable and upscale mix of uses, including office, retail, hotel, entertainment and residential.” Dwell Design Studio
Trademark Property Company plans to redevelop Lincoln Square in Arlington, an aging 45-acre shopping center at Collins Street and Interstate 30, as a modern mixed-use “gateway to Arlington” called Anthem. It will have a “walkable and upscale mix of uses, including office, retail, hotel, entertainment and residential.” Dwell Design Studio

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