How Good Are the Walmart Black Friday 2019 TV Deals?

Consumer Reports has no financial relationship with advertisers on this site.

When you shop through retailer links on our site, we may earn affiliate commissions. 100% of the fees we collect are used to support our nonprofit mission. Learn more.

Walmart has released its Black Friday ad, and once again televisions will play a big part in the retailer’s in-store and online offerings. Among the highlights are a 40-inch 1080p set for under $100, a 50-inch 4K TV for less than $150, and a 58-inch 4K set for under $200. All of these sets are low-priced Roku smart TVs from Walmart’s new Onn electronics brand.

There are also sets from other brands, including JVC, Philips, RCA, Samsung, and Vizio.

Walmart’s main Black Friday action starts the night before Thanksgiving, Nov. 27, with an online sale that kicks off at 10 p.m. EST. The in-store sales start at 6 p.m. local time Thanksgiving Day, Nov. 28.

For those who’d like to get a jump on sales, there are also some “Buy Now” Black Friday deals that kick off today. (See below.) There are a few TVs in that sale, including 60- and 70-inch inch RCA sets for $319 and $549, respectively, a 55-inch JVC 4K smart TV for $269. All the Buy Now deals can be viewed on a special section of the Walmart website.

And on Nov. 22, customers can shop even more pre-Black Friday deals on Walmart.com. More details on that event will be released closer to the kickoff.

Here are details on the sets already available for purchase, as well as deals that will be available during the main sale. Walmart doesn’t always list specific models, but we’ve done our best to identify them and give you our analysis.

TV Deals You Can Get Right Now

Here are the TVs that you can already purchase as part of Walmart’s early sale. It appears that some of these TV deals are exclusive to the chain.

70-Inch RCA 4K Roku TV
The deal: $549 at Walmart
This set is the RCA RTRU7027-US, a model we didn’t test, although the 60-inch set below is in our ratings. (As a result, we expect it to perform similarly.) We don’t really see this model elsewhere.

60-Inch RCA 4K Roku TV
The deal: $319 at Walmart
CR’s test results: RCA RTRU6027-US
We did test this model, which boasts a low price, but it’s among the lowest-rated sets this size in our TV ratings. It does have pretty decent high-definition picture quality, but its 4K performance is below average and its high-dynamic-range (HDR) performance is ineffective. It was on sale earlier for about $340.

55-Inch JVC 4K Smart TV
The deal: $269 at Walmart
We didn’t test this TV, the JVC LT-55MAW595, but it was priced close to $300 at an earlier sale. In general, JVC TVs have done okay, if not great, in our ratings.

32-Inch RCA 720p Roku TV
The deal: $100 at Walmart
CR’s test results: RCA RTR3260-W
This set was selling for about $130, so it’s a decent savings, although we have seen lower-priced 32-inch 720p models for even less at other Black Friday TV sales. It has decent HD picture quality.

Black Friday Deals

These deals will be available online starting at 10 p.m. Wednesday, Nov. 27 (EST) and will continue in stores starting at 6 p.m. local time Thanksgiving night.

40-Inch 1080p Roku TV
The deal: $98 at Walmart
This set is from Walmart’s new private-label Onn electronics brand, which means it’s available only at Walmart. We didn’t test this set, but we did test two Onn TVs this year so far, and they were decent, if unremarkable, sets that wound up in the lower half of our ratings in their respective screen sizes.

50-Inch Onn 4K Roku TV
The deal: $148 at Walmart
Another set from Walmart’s own Onn brand, no model was listed, but we think it’s the Onn ONA50UB19E05, which usually sells for $248, or $100 more. We didn’t test this set, but we did test the 55-inch Onn ONA55UB19E06 model. It offers surprisingly decent high-definition picture quality, but it’s one of the few 4K sets we’ve tested that doesn’t support HDR, which limited its Ultra High Definition performance.

50-Inch 4K Samsung 4K Smart TV
The deal: $278 at Walmart
CR’s test results: Samsung UN50NU6900FXZA
This set, which we see at other Black Friday sales, is a decent set for those looking for fine HD and 4K picture quality, and who can do without an engaging HDR experience.

55-Inch Samsung 4K Smart TV
The deal: $328 at Walmart
CR’s test results: Samsung UN55NU6900FXZA
This larger sibling to the set above does a bit better for HDR, though it’s not among the better performers in this regard. It’s part of a series we’re seeing at other retailers’ Black Friday sales, where it typically costs a few dollars more.

58-Inch Onn 4K Roku TV
The deal: $198 at Walmart
This is a low price for a set this size; we didn’t test this model, which like all Onn TVs is available only at Walmart. It’s even cheaper than the next least expensive 58-inch 4K set we’ve seen so far, a $200 Insignia model for $200 at Best Buy.

65-Inch Philips 4K Roku TV
The deal: $278 at Walmart
The Philips 65PFL5504/F7 is low-priced for a 65-inch 4K TV. This set usually sells for close to $500. We didn’t test this model, but we did test another one, the Philips 65PFL5604, and it had lackluster HD and 4K picture quality, and ineffective HDR.

65-Inch Vizio 4K Roku TV
The deal: $398 at Walmart
We didn’t test this set, the Vizio V655-G9, in its entry-level 4K V series. Vizio has cut prices recently, so you may be able to find this set for a few dollars more at other retailers, including Costco.

More from Consumer Reports:
Top pick tires for 2016
Best used cars for $25,000 and less
7 best mattresses for couples

Consumer Reports is an independent, nonprofit organization that works side by side with consumers to create a fairer, safer, and healthier world. CR does not endorse products or services, and does not accept advertising. Copyright © 2019, Consumer Reports, Inc.