Good Karma Clothing Is a Netflix for Baby Clothes

Zoe Fox
February 24, 2012

You can subscribe to just about anything on the web -- toiletries, beauty products, organic snacks -- and now, one mom has created an online subscription service for baby clothes, Good Karma Clothing.

"This wouldn't work in a small community," Sharon Schneider, Good Karma founder and CEO, told Mashable. "It's the network effect that I need."

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Subscribers receive one seven-outfit bundle at a time, which they later return once their child grows. The outfits come at three different levels -- basic, for $27.99 a month, better, for $45 a month, and boutique, for $75 a month. The prices are pegged at the cost of a single new outfit.

Schneider is in the process of developing a "Netflix-like" experience for subscribers, where they will tell her "loves monkeys" or "no princesses" and she will be able to recommend outfits based on user preferences.

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Schneider, a mother of three, came up with the idea while she was boxing up her daughter's old clothes to send to her sister, who had a younger daughter. She realized it would be great if there was a service that could connect moms with clothing for their quickly growing children.

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Schneider hopes to follow Netflix's lead, by setting up regional distribution centers across the country in what she calls "progressive cities" -- Seattle, New York, Austin, Boulder and San Francisco. Shipping shorter distances is one of several the company's ecologically-friendly plans.

Good Karma Clothing has also partnered with an environmentally-friendly baby detergent, ships clothing bundles in reusable nylon bags and has plans to upcycle damaged clothing.

Though Schneider assumes she attracts subscribers primarily for Good Karma's convenience, she has a large overlap with diaper subscription services, suggesting to her that the low environmental impact is an important draw as well.

Good Karma recently won COMMON Pitch NYC, a social entrepreneurs competition during Social Media Week.

Are you a parent who would use a service like Good Karma? Let us know in the comments.

BONUS: 20 Online Home Delivery Subscriptions

1. Amazon Subscribe & Save

The mother lode of subscription services, Amazon Subscribe and Save, lets you “subscribe” to household items like toilet paper, dishwashing detergent, diapers, toothbrushes, dog food, and more. You get an across the board 15% discount, the ability to cancel any time, and the choice to skip shipments or request additional shipments. I haven’t shopped for toilet paper in two years -- that’s a lot of time saved.

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This story originally published on Mashable here.