A recent ad that tries to encourage young girls to study and pursue a career in science has not exactly appealed to its target audience.
[More from Mashable: Facebook’s Facial-Recognition Acquisition Raises Privacy Concerns]
The video above, created by the European Commission, was part of the "Science: It's a Girl Thing!" campaign. The lab is transformed into a runway and three women strut around in heels, sporting fashionable outfits and safety goggles while a male scientist in a lab coat stares.
While the ad was intended to make science more appealing to young women, it received a significant amount of backlash -- so much, in fact, that the video was removed from the campaign.
[More from Mashable: Bears Wrestle in the Backyard [VIDEO]]
"How condescending this is, not only to the female scientists but also to science itself if people really believe that this 'fashionized' video is in any way representative for what is going on in research labs," a YouTube user writes in the comments.
Female scientists have also responded to the video. Astronomer Dr. Meghan Gray posted her own video, saying that she was "disappointed that this video was thought to be appropriate."
According to Dr. Gray, the video connected girls to fashion and makeup instead of science.
How should organizations encourage girls' interest in science and technology? Share your thoughts in the comments below.
This story originally published on Mashable here.