Gap Criticized For Insensitive Tweet During Hurricane Sandy

Todd Wasserman
Gap Criticized For Insensitive Tweet During Hurricane Sandy
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Ashley Payne, Teacher

American Apparel apparently wasn't the only brand to rub East Coast victims the wrong way during Hurricane Sandy. Clothier Gap also made a mildly insensitive tweet, but then took it down and apologized.

On Monday afternoon, as the storm was touching down in the New York and New Jersey area, Gap tweeted the following:

[More from Mashable: Google Adds ‘Public Alerts’ to Search and Maps for Sandy, Other Disasters]

The brand later took the tweet down and offered the following semi-apology:

[More from Mashable: So Who Came Up With That Hurricane Sandy ‘Gangnam Style’ Joke?]

The tweets angered some customers, including Jon Tando, who wrote:

@CondescendingBrand added, "@Gap ...then say that then. Don't try to be clever."

What do you think? Are you offended by Gap's tweet or is the Twittersphere overreacting? Let us know in the comments.

[Via Adweek ]

Ashley Payne, Teacher

Ashley Payne, a teacher in Barrow County, Georgia, was asked to resign from her job at Apalachee High School in August 2009 because of photographs and status updates she posted to Facebook.

The problem with Payne's updates? They showed her drinking alcohol and one update used an expletive. Payne was on vacation in Europe and some of her photographs included her visits to the Guinness Brewery and a local pub in Dublin.

Payne's Facebook page was private, however she had friended some other teachers in her school. When the principal found out about the photos, she was told to render her resignation or face suspension.

Payne sued the school district in November 2009 because she was "not made aware of her rights."

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Image courtesy of Flickr, Sue Park

This story originally published on Mashable here.