Frances Bean Cobain Defaces Her Own Marc Jacobs Billboard - and Marc Jacobs Totally Loved It
Marc Jacobs is known for casting unconventional spokesmodels in his ad campaigns. Instead of picking from the usual high-fashion model suspects, the designer turns to individualistic celebrities including Missy Elliot, Winona Ryder, Debi Mazar and Frances Bean Cobain, the 24-year-old daughter of Kurt Cobain and Courtney Love. And Frances just did something shocking that her boundary pushing parents would certainly appreciate: She graffitied her own Marc Jacobs billboard.
A post shared by Marc Jacobs (@marcjacobs) on Mar 25, 2017 at 8:35am PDT
Her spring 2017 ad campaign (shot by David Sims) is located directly above the brand’s flagship store in L.A. and shows her modeling a babydoll dress in the brand’s signature minimalistic ad design. But over the weekend, she decided to give the photo a facelift by, well, defacing it.
@abreealoren @illmagore just a couple of bandits leaving their mark #bestdayever #artwitches
A post shared by Frances Bean Cobain (@space_witch666) on Mar 24, 2017 at 6:56pm PDT
According to her friend and fellow “bandit” Abreea Loren, Frances told her she wanted to “scale a building and graffiti my own billboard.” And her friends were totally on board. They painted over her face, added a sheriff’s badge sticker to the ad and spray painted the words “Witch, witch, she’s a witch” across the billboard.
A post shared by Frances Bean Cobain (@space_witch666) on Mar 25, 2017 at 11:49am PDT
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In case you’re wondering how the cops weren’t called and her art wasn’t immediately removed by the brand, the Marc Jacobs team was totally in on it. They had a video edited to show off the process and even advertised the new look on social media.
A post shared by Marc Jacobs (@marcjacobs) on Mar 25, 2017 at 8:56am PDT
Clearly, Frances got her parents’ fashionable and rebellious genes.
What do you think of her graffiti?
