Former ExOfficio Co-Founder & CEO Launches Clothing Company, Ya Joe, for Tech Guys

Ya Joe, the first-ever apparel company designed specifically for tech guys, provides a simple and stress-free shopping experience and offers a range of casual, yet professional apparel on its direct-to-consumer e-commerce site. The analytic-inspired clothing is easy to care for, comfortable and functional. Click here for high-resolution version

SEATTLE, WA--(Marketwired - Oct 28, 2015) - Ya Joe, the first-ever apparel company designed specifically for tech guys, is pleased to announce the launch of its company as well as its new online direct-to-consumer clothing line. The Seattle-based apparel company offers a stress-free, streamlined shopping experience, providing analytic-inspired clothing that is easy to care for, comfortable and functional.

Recognizing that tech guys' penchant for creative analytical thinking may also be a hindrance to the traditional shopping experience, Joe Boldan, founder and former CEO of ExOfficio, an adventure, travel apparel company, and Aaron Hicks, chief creative officer at Ya Joe, sought to offer a simplified process specifically for this audience. The new clothing company streamlines the often cumbersome shopping experience by offering its apparel in a tight selection of styles and colors. Ya Joe's easy-to-navigate website explains why each item was created and how it can be worn in real-life situations, with realistic fitting guides that are true to size.

"In our market research, we found that our guys often had a hard time analyzing a look or style to find something that worked for them, as how do you analyze a look, feel or trend?" said Boldan. "I teamed up with Aaron to design the first-ever clothing line using an analytic approach with our tech guys in mind. Our primary goal is to alleviate the stress and anxiety these guys often experience while shopping and provide them with an alternative that has them in mind and gives them the fashion they deserve."

By analyzing tech guys in their day-to-day lives, Boldan and Hicks were able to better understand the features of apparel items that would make their lives easier, such as pockets that easily fit a work badge and mobile device or pockets that guys can comfortably place their hands in -- elements that fashion pieces had previously neglected. The two passionately addressed these issues, basing each item on three fashion elements that can actually be quantified and measured: comfort, ease of care and functionality.

"Since we wanted to make the process for our shoppers as easy and streamlined as possible, we decided to offer select options and colors," said Hicks. "We use high-quality materials, breathable fabrics and customize the pieces to fit within our customers' lives. The clothing is interchangeable, allowing the casual yet professional pieces to easily transition from day to night. This allows our customers to purchase a range of clothing items that all look good together."

Through its direct-to-consumer business model, Ya Joe is able to avoid typical retail and advertising markups, allowing the company to offer value-price, high-quality clothing at scale. In addition, the e-commerce site provides a safe, convenient and transparent experience for its consumers.

The Ya Joe apparel line is exclusively available online at

About Ya Joe
Ya Joe is a clothing company created specifically for the modern day guy in technology to alleviate the stress and anxiety he often experiences while shopping. After identifying this need in the marketplace, Joe Boldan and Aaron Hicks conceptualized a tech persona named Ya Joe who embodies the male technology professional seeking a simple, streamlined process for selecting quality, value-priced clothing. The Ya Joe direct-to-consumer apparel line was then born. Headquartered in Seattle and founded in 2014, the company offers analytic apparel based on comfort, ease of care and functionality for software programmers, C# masters and jack-of-all-trades IT gurus, among others. For more on the Ya Joe tale and the company's product offerings, visit

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