Shhh, I'm fake. (Photo: Ashley Madison)
A Canadian woman is suing infidelity website Ashley Madison for $20 million in damages because of injuries sustained to her wrists. The G-rated reason, according to plaintiff Doriana Silva, is that the company allegedly made her create 1,000 fake profiles of woman to lure men to the Portugese-language version of its site.
Toronto's City News reports that the website operated under the belief that there was nothing "unlawful or improper" about flooding the service with alleged fake profiles. Ms. Silva earned a $34,000 starting salary and was given just three weeks to complete her task of creating the fake accounts of "sexy" women.
That short turnaround time "required an enormous amount of keyboarding” and caused her physical pain--not to mention the mental exhaustion of having to create several ways to write "Enjoys long walks on the beach." Ms. Silva is also seeking $1 million in punitive and general damages because of her injuries.
The lawsuit popularizes what many have thought before: A bulk of the female profiles on the website are faker than the airbrushed ring on its homepage. The lawsuit states that the profiles "do not belong to any genuine members of Ashley Madison — or any real human beings at all.”
Ashley Madison, which hasn't returned comment to City News, has yet to file a defense in the Canadian court system.
Update: Ashley Madison responded in the most Ashley Madison-iest way: It sent pictures of Ms. Silva riding a jet ski that she posted on social media. She has "has shown no side effects from her so called injury, as evidenced by her photo postings ... [on social media where she] ... can be seen clearly enjoying herself on a jet ski – an unlikely activity for someone who has allegedly suffered serious injury."