What's good for General Motors doesn't appear to be good for Ford or Chrysler.
Reps from both carmakers say they're not following GM's lead in pulling its ads from Facebook.
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Ford gives a particularly spirited defense of the platform.
"We’ve found Facebook ads to be very effective when strategically combined with engagement, great content and innovative ways of storytelling, rather than treating them as a straight media buy," says Scott Monty, head of social media for Ford. "We continue to have a strong, collaborative relationship with Facebook, which includes first-of-a-kind vehicle reveals, advertising and innovative ways of sharing content. Our engineers have also been working with Facebook engineers to develop unique and safer ways of integrating the car experience with Facebook."
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Ford has been a strong proponent of Facebook as a brand platform. The automaker became the first to launch a new model exclusively on Facebook with the introduction of the 2011 Explorer in July 2010. Monty says Ford has 10 million fans across all its Facebook Pages.
Meanwhile, Dianna Gutierrez, a Chrysler rep, says the automaker "has no intention of following GM's lead" in its Facebook stance. "Each of our brands has Facebook as part of its strategy," she says.
It's unclear whether other automakers will emulate GM. Joel Ewanick, GM's marketing chief, is a longtime social media skeptic. In 2010, he told Brandweek that he thought Twitter was a flash in the pan. "Twitter is a little bit overrated," he said. "There will be a new media toy that will replace it in a year or two."
Image courtesy of Flickr, JD Hancock
This story originally published on Mashable here.