Following the Inauguration, Social Media Is Calling to #BoycottRalphLauren

First lady Melania Trump at the Capitol on January 20, 2017 (Photo: Getty Images)
First lady Melania Trump at the Capitol on January 20, 2017. (Photo: Getty Images)

As a number of designers made statements refusing to dress the first lady during President Trump’s campaign for office, the subject of Melania Trump’s inaugural wear became a much-talked-about topic. The first lady looked stunning for the occasion, wearing a powder blue ensemble from American designer Ralph Lauren at the 58th presidential inauguration on Friday.

Some pointed out that Melania’s style statement could be seen as a reference to former first lady Jacqueline Kennedy’s famous blue look on Inauguration Day back in 1961. Meanwhile, others noticed that Ralph Lauren’s company stock jumped just before President Trump took the oath of office — possibly due to the buzz surrounding Melania’s outfit.

Heightened interest in the dress of the first lady brought about criticism as well. The hashtag #BoycottRalphLauren was recently used on Twitter, with many Americans writing they would no longer associate with the brand because of its connection to the White House.

However, Trump supporters are using the hashtag as well to hit back at the critics and show support for Ralph Lauren.

Despite the criticism, the bipartisan American designer said on dressing the first lady, “It was important to us to uphold and celebrate the tradition of creating iconic American style for this moment.”

U.S. President Donald Trump waves to supporters with first lady Melania Trump. (Photo: Getty Images)
President Trump waves to supporters with first lady Melania Trump. (Photo: Getty Images)

This isn’t the first call for a boycott on products and establishments associated with the Trump family. A marketing professional, Shannon Coulter, started a viral hashtag, #GrabYourWallet, in November 2016 that called for people nationwide to ban all Trump products. The movement grew, and a website was created to house an updated spreadsheet that lists which retailers to boycott, how to contact the retailers, and alternate stores to patronize.

Like the #BoycottRalphLauren movement, #GrabYourWallet has gained critics from both sides as well.

Related: Did Melania Trump Send Ralph Lauren Stock Soaring During Inauguration?

Related: Melania Trump Helped Hervé Pierre Design Her Inaugural Ball Gown


Follow us on Instagram, Facebook, and Pinterest for nonstop inspiration delivered fresh to your feed, every day.