It's a beard! It's a plane! It's Brian Wilson's beard on a plane!
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A Virgin America aircraft that began regularly scheduled flights on Tuesday has a painted-on homage to the San Francisco Giants closer's bushy beard. And there's a social media tie-in too; travelers who spot the plane -- dubbed Fly Bye Baby -- then tweet a photo to @VirginAmerica with the hashtag #FlyTheBeard will qualify for a chance to win free airline tickets.
The Airbus Airbus A320 also features a Giants logo emblazoned toward the rear of the plane, the result of a multiyear marketing partnership between the Major League Baseball club and Virgin America.
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Check out the video above to see the bearded airliner in action.
Do you think this is a cool promotional idea or not? Let us know in the comments.
This story originally published on Mashable here.